Hey! I am Kriti
Recently graduated with a Masters of Arts in Narrative Environments from Central Saint Martins, London. I am a multi-disciplinary designer passionate to be a pioneer in the creative world. I have learned the value of hardwork, persistence and dedication that has always helped me excel. Ready to accept new challenges and willing to adapt, I aim for perfection.
Education
2019-2021
Central Saint Martins,
University of the Arts London
I pursued further education at Central Saint Martins, University of the Arts London, from 2019 to 2021, specializing in advanced creative and design skills.
2014-2018
National Institute of Fashion Technology, Mumbai, India
I completed my undergraduate studies at the National Institute of Fashion Technology, Mumbai, India, from 2014 to 2018. Later.
Work Experience
Jun 2022 - Present
April 2020- May 2021
July 2018 - July 2019
I work as a Global Creative Executive at IMG Licensing, London, where I develop and drive innovative design strategies for international brands. My role bridges creativity and business, shaping impactful visual narratives that resonate across diverse markets and audiences worldwide.
As a Design Consultant at Upfuse Network, I developed sustainable product concepts and visual strategies. I collaborated closely with local artisans, ensuring eco-conscious design solutions that aligned with the brand’s values of ethical fashion, upcycling, and social impact.
At Raymond Apparel Limited, I worked as a Management Trainee in Visual Merchandising, where I designed in-store displays, optimized product placements, and aligned visual elements with brand identity to enhance customer engagement and improve the overall retail experience across multiple store formats.
Internships
May 2021 - June 2021
Dec 2017 - April 2018
June - July 2017
Dec 2015 - Jan 2016
As a Visual Design Intern at Walala Studio, I contributed to conceptualizing bold, playful design installations. I supported the team in creating vibrant spatial experiences, assisting in layout development, color planning, and translating artistic concepts into impactful visual expressions.
At LokusDesign Ltd., I worked on creating innovative graphic and packaging solutions for diverse brands. I assisted in brand storytelling through visual elements, focusing on layout, typography, and sustainable packaging concepts, aligning aesthetics with strategic communication goals.
At 5 Queue, I assisted in set design and visual development for film and digital projects. I supported production teams with prop sourcing, mood boards, and on-set execution, contributing creatively to the overall aesthetic and narrative of each project.
During my internship at Central by Future Group, I assisted in planning and executing visual merchandising layouts across retail spaces. I worked on window displays, mannequin styling, and in-store signage to enhance customer experience and maintain brand consistency across outlets.