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Southall Ever After
An art, culture and music festival in Southall, UK
The proposed identities explore a direction using a logotype and a symbol. Keeping in mind the brief of the event, a conscious attempt was made to highlight the multi-cultural, diverse and inclusive characteristics of Southall.
The Logo
Inspired by the typographic forms of ’S’, ‘E’ and ‘A’, we designed 4 elements to fit neatly into a logo unit. These elements are similar, yet distinctly different, highlighting the diversity of Southall where all kinds of people live together, peacefully.




Deliverables






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