Brief—

To design an identity for a new offering by Raymond - a store that offers handloom and handcrafted ensembles. A homegrown brand celebrating the nuances of India, reimagined in a contemporary way.

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Inspiration –-

Inspired by India’s glorious past and the legacy of khadi and handspun, handwoven fabrics.

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Bringing it al Together ---

Our logo, colour palette and typography come together to create a brand that is luxurious in an understated way. Our brand collateral is natural, sustainable and never wasteful, much like the fabric that inspired the collection.