Hobnob
The new wave of socialising on a digital platform
Hobnob is a task-based social media platform connecting users in the digital world through interests, to do tasks in the real world based on these interests. Hobnob aims to target millennials and Generation Z by helping them interact with friends and meet new people. Hobnob will connect user based on their interests.
The Logo
A customised type for the logo gives it a unique identity. This dynamic logo reflects the aim of the app which is promising the users a new experience each time. The play of colours will make it look exciting and inviting. The type is all lowercase making it casual and friendly.
Logo Possibilities & App Icon
Colour Palette
Colour Do's & Dont's
While the colour palette features multiple colours, there are certain combinations that may or may not work.
Graphic Elements
Inspired from the custom logotype I have created some elements. Again, like the logo these elements can be easily adapted into the wireframes and marketing creatives, changing their colour as required.
This developed system works equally well on printed materials, physical objects, digital products, photographs.
Typography
Collaterals
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Adapting Elements for Social Media
Using the graphic elements to tie in the text with the images, making it all look like one family.
App Screens
